Marketing News

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Ed's Notes: Harming while hiding . . .
I recently wrote about how the anonymity of the internet allows the cowardly to make comments they wouldn't dare make face to face. Sticks and stones, really. But when it comes to damaging someone's business, it's unacceptable. Last week, some brave soul

Levi's unveils focus on working heritage
LONDON - Levi Strauss has unveiled a new brand strategy that uses contemporary craft workers as a modern take on the brand's origins as working clothes. The brand's modern jeans, which began to appear in the 1920s, were traditionally worn by workers,

Lastminute.com launches summer holiday ad push
LONDON - Lastminute.com is rolling out a TV ad campaign to encourage consumers to leave the recession behind and take a holiday abroad. The TV, print, outdoor and social media campaign, by incumbent agency Karmarama, will promote exotic destinations such

Coke to launch Relentless mag online this month
LONDON - Relentless, Coca-Cola's energy drink brand, is launching its lifestyle magazine, This Is The Order, online for the first time later this month. The free quarterly magazine has previously been available in participating stores and venues, but it

My Media Week: Frances Dickens, chief executive, Astus
A peek at the media diary of Frances Dickens, chief executive of barter company Astus Monday Start the week with an 8am conference call on Skype with our Asia office, which is led by Michael Denmark and Rob Chamberlain and opened nine months ago. They

Alaska Airlines Announces Marketing Leadership Changes
Alaska Airlines today announced a realignment of its marketing, sales and online commerce groups. Joe Sprague, a 10-year veteran at Alaska Airlines, has been named vice president of marketing. Sprague will be responsible for the carrier's overall

Partner with Two of the Biggest Names in the Publishing Industry to Promote Your Book: Xlibris Introduces The Guardian Weekly Marketing Packages
(FPRC) -- How do I effectively promote my book? This is the question most commonly asked by self-published authors. Xlibris offers the perfect book marketing solution. By teaming up with one of the most respected names in the publishing industry, Xlibris

FREEFROM AWARDS – AN INVALUABLE MARKETING TOOL
?Winning the 2009 FreeFrom Food Awards was fantastic for my business. All those sceptical buyers who had needed convincing that my products were worth considering – as a result of my win they all contacted me! My business continues to benefit a year

Telkom splits advertising account between Grey/Grey Media and BBDO/OMD in Indonesia
JAKARTA - Telkom, one of Indonesia's biggest telecoms, has split its advertising account between Grey/Grey Media and BBDO/OMD after shortlisting four agency pairs including Hakuhodo/Carat and incumbents Bates/Mindshare. Euro RSCG, which has held the

Singapore Sports Council hands branding business for SSI to Futurebrand
SINGAPORE - Singapore Sports Council (SSC), a government body tasked with developing sports in Singapore, has handed its branding brief for the Singapore Sports Institute (SSI) to Futurebrand following a tender process that involved multiple agencies.

Pocari Sweat hires M&C Saatchi in China for digital and PR business
SHANGHAI – M&C Saatchi Shanghai has been appointed to the digital and public relations business for Japanese beverage brand Pocari Sweat. The agency will also provide retail incentive programmes and strategic shopper marketing solutions for Pocari

Whizdom Condominium appoints Grey Group in Thailand
BANGKOK – Whizdom Condominium has shifted its advertising account from local shop, Jub Jai, to Grey Group in Thailand. Whizdom Condominium is a Magnolia Quality Development Corporation (MQDC) project and the latest appointment could lead to other

BBDO/Proximity wins Guinness activation pitch
SINGAPORE – BBDO/Proximity Singapore has been appointed by Asia-Pacific Breweries Singapore (APBS) to conceptualise, develop and execute an island-wide activation program for Guinness beating out the competition in a three way pitch process that

Universal McCann scoops AIA's regional media account
SINGAPORE - Interpublic Group's Universal McCann (UM) has been appointed by AIA to its regional media buying duties. A spokesperson at UM confirmed the news. It is not clear which other agencies were involved, but sources suggest that a GroupM agency and

CNBC Asia-Pacific appoints Junji Sumitani as VP of ad sales
SINGAPORE - CNBC Asia-Pacific has announced the appointment of Junji Sumitani (pictured) as vice-president of advertising sales. Based in Singapore, Sumitani will report to Satpal Brainch, president and managing director of CNBC Asia-Pacific. He joins

Marketing myths of the web
Chris Roper points out that it’s easier to catch Ebola than hatch a successful viral campaign; which is why it’s best to leave it to the experts.

VoiceCash Welcomes Pascal Beij New VP Sales & Marketing
VoiceCash Mobile Bank, a turnkey supplier for international mobile money transfer services, today announced the appointment of Pascal Beij to the position of vice president of sales and marketing. In his new role, Beij will be responsible for increased

Zemoga Taps Former IPG, Omnicom Digital Marketing Expert to Run Latin American Operations
Zemoga, an award-winning digital innovation and design firm, today announced the appointment of Andres Navarro as Managing Director, based in the company's Bogota, Colombia, office. Navarro will lead the daily operations of the Bogota office, which

VoiceCash Welcomes Pascal Beij New VP Sales & Marketing
We have updated our member account system We have listened to your feedback and are making some changes. We now require everyone to create a unique display name that will be shown when you leave a comment. This display name can not be changed. Your new

Cultural marketing agency to re-brand as business expands
CULTURAL marketing agency Audiences Yorkshire will be re-branding later this year as the business continues to expand. Audiences Yorkshire, which was established in 1991, has appointed partners to work alongside its internal marketing team to work on the

Why You Need Links to Get High Rankings
You've heard that you need links to your site to get high rankings, but you may have wondered why. Just why are links to your site are important? In this first in a series on linking, I'll give you a brief history of search engines to explain how links

How to Connect Social Media to Your Business with Dave Evans (5:52)
In this video interview, social media marketing specialist Dave Evans explains how businesses can use social media to listen to the voice of the customer and respond by improving their products and services. Evans begins by explaining the feedback cycle

Twitter Marketing: The Sound Of Success
Probably a lot, and if youre being truly honest with yourself, how much of that time is spent on social media sites like Facebook and Twitter? You arent alone. In fact, far from it: Millions and millions of people connect with their world via Facebook

Radio dominates in Ghana
Ghanaian radio continues to dominate the communications medium despite the steady rise of mobile phones, according to new research from InterMedia. The Africa Development Research Series: Ghana highlights the fact that radio continues to be the most

IMG partnership creates new sports division
IMG Worldwide have struck a deal with Reliance Industries to develop a new sports and entertainment management division in India. IMG Reliance will aim to provide infrastructure and coaching facilities in the country while also managing IMGs existing

Seoul Government taps Carat
The Seoul Metropolitan Government (SMG) has appointed Carat Hong Kong to its $25m international advertising account. Along with the incumbent creative agency, HS Ad, Carat is tasked with continuing the Infinitely Yours, Seoul concept that SMG launched

Chinese youth value 'being green'
A survey of 400 youth across China has revealed the growing importance of environmental issues and awareness in the country. The survey, conducted by the Shanghai youth-insights group Enovate in conjunction with Greennovate, found that personal health

TW Steel appoints global ambassador
Dutch watchmaker TW Steel has unveiled former Formula 1 Racing champion Emerson Fittipaldi as its global brand ambassador. The two-time world champion becomes the brands first global ambassador and marks its aim to increase its presence across its 50

Facebook to set-up shop in India
Facebook is set to open an office in India in response to its international growth. The new office will enable the social networking site to deliver support to users and advertisers in a variety of time zones and languages. Earlier this month, Facebook

Tasweek Real Estate Marketing & Development study outlines future drivers for UAE property market
UAE. To become practitioners of smart allocation, leading players in the industry will simplify the mix, leverage local insights, and build a responsive supply chain, according to a new study by Booz & Company.